Unlocking Doors for Home Builders for over 30 Years

Our History

The empirical relationships creating the possibility of organized analysis of real estate data were recognized and organized in the early 1960’s. It was not until the early 1980’s, however, that builders started making the investment in data collection to utilize the knowledge gained by such analysis. That data collection was expensive. Data had to be hand-written from source documents, transcribed off-site, then analyzed, again, many times, manually.

In 1986, Market Opportunity Research Enterprises® (M.O.R.E.) became a pioneer in market research by using portable computers into which to collect data. Editing was done with the source documents available. Data collection costs were significantly reduced. Accurately collected data could be analyzed by computer. Quality market research data was available to even smaller builders at affordable prices.

In 1990, Charles G. Graham and J. Frank Newton published “From Plan to Profit: A Management Handbook for Home Builders” organizing on paper the use of statistics as an aid to a successful home building business. The methods presented there are the methods taught today by the Institute of Residential Marketing. The analyses and analytics produced by M.O.R.E. are the logical extension of those processes presented for today’s markets.

Data collection and analysis become information. Information evolves into actionable knowledge. Accurate and timely knowledge lead to successful decisions.

Read What Our Clients Say!

“Thanks…we use MORE every time we need [market data]…we don’t use any other sources.”
Samuel D. Burns
President & Founder
Dock Street Communities

“M.O.R.E. provides remarkable intelligence to our building decisions. Only with MORE can one understand the relationships which exist among lot sales, permits, new and existing closings on a geographic submarket basis. With such intelligence go/no go decisions are considerably more rational and informed.”
Michael O’Brien, Builder
Eastwood Homes

“Without M.O.R.E. development decisions would be most difficult. With MORE we are able to discern key relationships among lot size, price and absorption on a geographic submarket basis. MORE is unique among other providers in its tracking of these measures.”
Stephen Pace, Developer
Pace Development